The beauty world has been in a frenzy of excitement since Rihanna officially launched her Fenty Beauty line at Sephora & Harvey Nichols locations worldwide.

With 40 diverse foundation shades, categorized into Light, Medium, Tan & Dark, some makeup lovers are a bit confused about how to find their right shade. Here are 10 tips that can help:

1. Don't rely solely on online swatches only

There's a 75% chance they have your shade but you'd rather be on twitter complaining before giving it a chance https://t.co/fDmMp1gg3q

— Arnell (@arnellarmon) September 8, 2017

2. If you go shade matching in person, wait a minute or two for the foundation to oxidize

When you go to test, DEFINITELY wait a minute or two for it to oxidize bc when I first apply it it looks too light but it isn't

— Alissa Ashley (@alissa_ashleyy) September 9, 2017

3. Trying to decide between two shades? Pick the lighter shade s

Can't go to the store? Use both swatches & full face videos before making a decision. For reference here are the shade matches of different beauty vloggers

4. Ronke Raji: Shade Match 420

5. Shameless Maya: 370 + 380

6. MsDebDeb: Shade 440

7. Swatches on an NW 48/50 in MAC skin tone

Swatches of 490-430 of #FentyBeauty For reference I'm NW48/50 in Mac and 9.0 in Mac Matchmaster#makeupforwoc @MakeupForWOC @CocoaSwatches pic.twitter.com/Q0AYD3B7KW

— Christina (@stylebytina923) September 8, 2017

8. Shade Matches of dark-skinned models & vloggers

FRIENDLY REMINDER THAT JACKIE AINA IS SHADE 420, LEOMIE ANDERSON IS 430, AND NYMA TANG IS 490 IN FENTY BEAUTY FOR REFERENCE!!!!! pic.twitter.com/VurxlnpClX

— oat armor knee (@Iaetitiacasta) September 8, 2017

9. Swatches of the 400's and 300's by @xOniko

10. MakeupbyShaniah: Shade in 450

Other tips:

• It is a light to medium coverage foundation but is buildable.
• It's a matte foundation. Dry skin beauties, be aware.
• The foundation is geared toward everyday wear.

So excited to see Rihanna's line cater to different skin tones! What are your thoughts?