What is an indie brand exactly ? My definition is a brand usually owned and operated by a small team (in many cases just one person) that typically offers handmade or homemade products.
Social media and influencer marketing has given indie brands an opportunity to grow very quickly and become household names in a few years. Many of the products on this list are vegan, cruelty-free or made with natural ingredients.
The brands featured are mostly newly launched bands that are still growing.
From homemade body glitters, to lip products all these brands offer an opportunity add a unique product to your makeup collection. Hope you enjoy the list!
1. Bahi Cosmetics
Owned and operated by makeup artist, Emma Danielle, Bahi Cosmetics is a cruelty-free, vegan line that prides itself on diversity bright colours and natural products. The social media pages of the brands features both men and women that love makeup.
2. Nicolet Beauty
Talc, Paraben & Fragrance free, this colour lipstick line is great for makeup lovers who are sensitive to fragrances and looking for a cruelty-free alternative. The brand is currently running a LabourDay sale for 25% off which the code: LABORDAY
3. HoneyKissed COsmetics
Great news for the beauties looking for makeup products made with natural ingredients! This line operated by two Black college students is cruelty-free and vegan. Glitter and highlighters are their most popular products.
A luxury subscription box, this new brand offers luxury full-sized beauty products for brown women. Get on their subscription list for more information
A UK based brand that ships internationally, this line offers matte lip creams and more. Special offer WELCOME30 for 30%off your first purchase.
6.Premae Skin Care
The only brand on this list with its own flagship store, Premae skin care is the first luxury vegan approved beauty brand to be Allergy UK Awarded (2012) and be completely free from treenuts, soy, wheat, oats, gluten, parabens and petrochemicals.
7. Kami Cosmetics
Mainly offering lip prodcuts, this brand is a favourite of popular Youtube vlogger, Kluermoi. From bright pinks to dark fall lippies, the brand offers a wide range of lip colours.
8. Blot Beauty Cosmetics
A Nigerian Based Cruelty freebrand, Blot Beauty offers high performance products that have been tried by Nigerian celebrities/performers.
Offering uber-bright colours, this brand offers smudge free liquid lipsticks.
10. HoloMoon Cosmetics
Vegan and Cruelty-free, this brand has gained momentum on twitter for their glittery products and limited edition shimmers.