Many have rushed to Rihanna's defense on Twitter as a number of black women expressed disappointment at the Fenty Beauty shade range. The photo at the center of the shade range debacle is this store display:
One particularly vocal user, @DesireeNahFret claims that the Fenty Beauty Line shade range does not differ greatly from existing options available from brands like MakeupForEver .
When you're swatching a black owned makeup brand and none of the shades match you 😩 pic.twitter.com/28GxgV7H8C— BIG BELLY DEE 🇯🇲 (@DesireeNahFret) September 8, 2017
The one at the top is her shade. You can't see it because it blended into her tone try watching the snaps pic.twitter.com/8RCyb52Gke— damn daniel (@BLiantii) September 8, 2017
How can you not see, that the TOP Matches PERFECTLY?!?! pic.twitter.com/RAzRM5nfw7— Denice (@sugarcane3569) September 8, 2017
She stressed that the Fenty Beauty Pro Fitl'r Foundation collection has too many foundation shades for light skin in comparison the number of shades for dark skin.
The picture in the tweet by Desiree is actually swatched by Youtuber NyamaTang , whose channel has grown in popularity since she started her "The Darkest Shade" series that explores how beauty products really look on deep dark skin.
In her Snapchat swatch, Nyma expressed that the Fenty Beauty Pro Fitl'r Foundation shade in 490 perfectly matched her deep dark skin.
Many have also pointed out that for a first roll out, Fenty Beauty's shade range is incredibly diverse compared to the foundation launches of other beauty brands that are quick to claim that the "darker shades will be released next"
Beauty brands have been profiting for years now by making your makeup application seem complicated as hell but you don't wanna discuss that. pic.twitter.com/CgS4BQyIw3— FreshFaceHoney 🐝 (@TheeOnlyOciera) September 9, 2017
Stop letting this picture fool you. Those shades are for Latina and yellow toned asians/albinos. White people arent the only light people pic.twitter.com/bmikaBMrdU— damn daniel (@BLiantii) September 8, 2017
Others referenced brands like APDG & Plain Jane Beauty that have several undertones for dark skin:
You guys are jumping down Rihanna's throat when your favorite brands have 1-2 deep shades for black women and dassit. pic.twitter.com/O9qWcaJVK7— FreshFaceHoney 🐝 (@TheeOnlyOciera) September 9, 2017
Not to be the negative Nancy but I was expecting something more of this nature this shade range is mediocre 😕 pic.twitter.com/nk8JyGUakm— Queen. (@Shawtytweakin) September 8, 2017
The lack of diversity in the beauty industry is why spaces like Makeup for Melanin Girls exist and I've documented the different ways that beauty brands exclude dark skin.
From the campaign video which included models of different skin tones to the product launch at Sephora, Rihanna has stressed that diversity of the brand was of utmost importance to her:
this is why I love rihanna pic.twitter.com/l9KW3JRZ01— MAKEUP ✨ (@BeautyPostss) September 9, 2017
What are your thoughts? Did BadgalRiri nail this one? If you think she did and would like to win one of the Fenty Beauty products, enter our giveaway here: