Criticism of the lack of diversity in the beauty industry and the success of Fenty Beauty has led conglomerate beauty companies and large independent brands to finally take the hint and develop diverse product lines that cater to dark skin  or collaborate with beauty bloggers of colour.

Despite the celebration at the increased number of options for multiethnic customers, the onslaught of product launches with 40+ shades has some customers questioning the authenticity behind these new campaigns. 

Whether it's done through influencers or the brand itself, authenticity and emotional connection are what the new generation of beauty shoppers and clamouring for. 

It's definitely questionable when brands that previously let complaints about shade ranges fall on deaf ears previously are suddenly singing the sweet song of diversity to the tune of increased revenue. 

Looking for brands that are borne out of grassroots communities? Look no further than this, the most comprehensive list of Black Owned Beauty Brands you'll find online. 

Since the list is in alphabetical order, we'll do an honourable (we're Canadian, it's not a typo sis) shoutout to our product line MFMG Cosmetics first (Sorry, we make the rules 🤷🏿).

MFMG Cosmetics started out as hashtag #makeupformelaningirls to bring attention to the need for increased diversity in beauty and morphed into a beauty brand after our community of  200,000+ women (now including you!) indicated that they wanted to see more beauty entrepreneurs that looked like them and more products tailored to their unique complexion needs. 

Enough about us, you came here for the goods!

Enjoy our list of 100+ Black Owned Beauty Brands from A-Z that includes makeup lines, skin care products, nail care and hair care:

A

1. Aboni Cosmetics
2. Afro Hair and Skin Co
3. Aj Crimson Beauty
4. Ajani Cosmetics
5. Alaffia
6. Alikay Naturals
7. Ambrosia Cosmetics
8. AmbyRose Beauty
9. Anita Grant
10. Ayele Cosmetics 

11. B

12. Bekura Beauty
13. Bernadette Thompson
14. Beauty Bakerie
15. Beauty Brownie
16. B.L.A.C Cosmetics
17. Bovanti Cosmetics
18. B'ellegant Cosmetics
19. Butter Skin
20. Bubble Babez

    C

21. Camille Rose Naturals
22. Cocotique
23. Colour Du Jour
24. Coloured Raine Cosmetics
25. Crayon Case Cosmetics 
26. Colour U Cosmetics
27. Curlbox
28. Curlkit
29. Curls

    D

30. Dalynn Cosmetics
31. Darcy's Botanicals
32. Danessa Myricks Beauty

    E

33. Earth's Nectar
34. Elora Lane
35. Eden Bodyworks

    F

36. Fancy Face Cosmetics
37. Fashion Fair

38. G

39. Ginger + Liz
40. Gold Label Cosmetics

    H

41. Honey Kissed Cosmetics
42. House of Uni
43. Hue Noir

    I

44. Iman Cosmetics
45. Ijoselux Cosmetics

    J

46. Juvia's Place
47. Jay Jill Cosmetics
48. Joy Lorraine Cosmetics

    K

49. Ka'Oir Cosmetics
50. KayLux Cosmetics
51. Kimble Beauty
52. Koyvoca Cosmetics 
53. Komplexx Blends Cosmetics
54. Koils by Nature

    L

55. Lamik Beauty
56. Lashed by Blac Chyna
57. Laws of Nature Cosmetics
58. LenaLashes
59. Lip Addyct
60. Lipscape
61. Lovable Lashes
62. Luv Mineral Makeup

    M

63. Madame CJ Walker Beauty Culture
64. Maréna Beauté
65. Magnolia Makuep
66. Mented Cosmetics 
67. MFMGCosmetics
68. MDMflow
69. Mischo Beauty
70. Miss Jessie's
71. Mixed Chicks
72. My Honey Child

    N

73. Naturally Fly
74. Nubian Heritage

    O

75. Obia Natural Hair
76. Oyin Handmade
77. One twenty seven East (127 east)

    P

78. Pampered Tendrils
79. Pat McGrath Labs
80. Pink Stilleto
81. Plain Jane Beauty
82. Pooka Cosmetics
83. Polish and Co
84. Polish my Life
85. PnkDigger

    Q

86. Qhemet Biologics

    R

87. Revel
88. RandR Luxury

    S

89. Sacha Cosmetics
90. Secretly Obvious
91. Shea Shea Bakery
92. Shea Moisture
93. Sheeq Cosmetics
94. Shoo
95. Sp3ctrum cosmetics (also Spectrum Cosmetics)

    T

96. Taois Inc
97. Taliah Waajid
98. Thank God Im Natural
99. The Lip Bar
100. Tyra Beauty

     V

101. Valana Minerals
102. Vault Cosmetics
103. Vera Moore Beauty
104. Vivrant Beauty

     W

105. WeareOnyx
106. WonderCurl

     X

107. XOXO Sugar Cosmetics