10 tips for finding your Fenty Beauty Foundation Shade

The beauty world has been in a frenzy of excitement since Rihanna officially launched her Fenty Beauty line at Sephora & Harvey Nichols locations worldwide.

With 40 diverse foundation shades, categorized into Light, Medium, Tan & Dark, some makeup lovers are a bit confused about how to find their right shade. Here are 10 tips that can help:

1. Don't rely solely on online swatches only


2. If you go shade matching in person, wait a minute or two for the foundation to oxidize

3. Trying to decide between two shades? Pick the lighter shade s

Can't go to the store? Use both swatches & full face videos before making a decision. For reference here are the shade matches of different beauty vloggers


4. Ronke Raji: Shade Match 420

5. Shameless Maya: 370 + 380

6. MsDebDeb: Shade 440


7. Swatches on an NW 48/50 in MAC skin tone

Swatches of 490-430 of #FentyBeauty For reference I'm NW48/50 in Mac and 9.0 in Mac Matchmaster#makeupforwoc @MakeupForWOC @CocoaSwatches pic.twitter.com/Q0AYD3B7KW

8. Shade Matches of dark-skinned models & vloggers

9. Swatches of the 400's and 300's by @xOniko

10. MakeupbyShaniah: Shade in 450

Other tips:

  • It is a light to medium coverage foundation but is buildable.
  • It's a matte foundation. Dry skin beauties, be aware.
  • The foundation is geared toward everyday wear.

So excited to see Rihanna's line cater to different skin tones! What are your thoughts?


Patricka Bates

If I send a few pictures would you be able to help me find my color so I can order some makeup?


I currently use MAC’s NC50 pro longwear liquid foundation. Please kindly advise which shade in Fenty would suit me?
Please kindly advise.
P.S: I live faraway from all Harvey Nichols stores where Fenty products are usually sold so i ’m hoping to buy it online.

Margaret shaw

Hi I’m 65 have dry skin skin colour fair. Like good coverage and moisture boosted. Like it dewy. Please advise shade etc. thank you

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